MSGM
The Italian label MSGM presents extraordinary details and playful elegance. Stylish silhouettes exude a casual flair. Bright colors and prints reflect the energetic aesthetic of the label. Colors, patterns, details, shapes - a fusion of urban and sporty fashion made in Italy with international vision. This is MSGM: four letters, a clear message, an unyielding wind of pure energy.
READ MORE
SHOW LESS
MSGM
Luxurious street style away from existing fashion conventions
MSGM was founded in 2009 by Massimo Giorgetti, who interprets the latest trends in a kaleidoscopic and artistic dimension. The brand's mission: never look back, everything is ahead. The ability to address the present has made MSGM one of the most recognizable brands on the fashion scene today. For the first time in Italy, MSGM introduces a contemporary fashion offering that combines streetwear with tailoring and femininity, as well as an innovative use of logos. Vogue Talents awards MSGM as one of the best emerging names in the industry in 2010 and the brand is shortlisted for the talent competition Who's on next. Conceived as a neo-minimalist space, the first flagship store opens its doors in 2013 in the heart of Milan's Brera district, defining the retail format that will then be transported around the world.
In 2015, the new openings in Hong Kong and Dubai and a new store in Singapore at Takashimaya Mall followed. In 2016, MSGM 's distribution network grew with five new locations: Tokyo, a second store in Dubai, Hong Kong and Beijing. 2017 was an important year for MSGM, which continued to expand with the opening of its first store in Shanghai and a new location in Seoul.
Music as a source of inspiration
Artistic influences and a strong focus on current trends combine in Massimo Giorgetti, who after years in retail and consulting, decided to create MSGM, inspired by the name of the band MGMT. The passion for indie music always accompanies Giorgetti's creative process, which is expressed in all facets of the contemporary zeitgeist. Growing up in the years of beach and club culture in Rimini, he mixes a wide variety of inspirations and transforms them into a youthful and individual aesthetic. Colors and prints stand as a visual expression of rhythmic accents and scattered Beats. A voracious collector, he spearheads MSGM several collaborations between art and fashion with names such as Maurizio Cattelan, Pierpaolo Ferrari, Nico Vascellari and Henry Hussey.
Discover now online and in the LODENFREY sales outlet in Munich am Dom the entire collection diversity of MSGM for women.