ON RUNNING

On's success story began in Zurich in January 2010 - with three founders on a mission: to start a revolution in the running experience. It wasn't just a passion for competitive sport that brought former professional runner Olivier Bernhard and his friends David Allemann and Caspar Coppetti together. After his career, the multiple Ironman winner dedicated himself to a very special idea: to develop a sneaker for the perfect running sensation. The idea is as simple as it is ingenious: soft landings followed by explosive push-offs. A feeling reminiscent of running on clouds. This plan brought the founders of On together with a Swiss engineer who provided the background for the development of an innovative running shoe. The basic concept of the prototypes: Ultimate cushioning, powerful push-off and optimal support that does not slow down performance and ensures maximum comfort. The top priority was a unique running sensation. Their mission: to develop a product range characterized by Swiss engineering that offers everyone a stylish and functional shoe model. A short time later, On shoes were being used internationally. They are available in many countries and have already won awards for outstanding design and innovative technology.

On now offers a versatile selection of running shoes, so that everyone can find the perfect model for a jog, a long walk or even a half marathon. Urban running shoes with optimum cushioning are ideal for the road, while lightweight designs with functional elements such as water-repellent surfaces are best suited to trails, where moisture and varied routes make for adventures. In addition to their stylish look, the running shoes also impress with their feather-light weight, various colors and different technologies. That's why these sporty trainers are also suitable for everyday casual looks.

Doping through the sole: the sneakers and running shoes from On Running with patented CloudTec® technology provide a feeling of walking on clouds thanks to their cushioning and impactSchutz. This works with the zero-gravity foam and CloudTec® in the outsole, which ensures soft, cushioned landings. Newly shaped Cloud elements provide grip, while the specially shaped heel section delivers a perfectly snug, secure fit. Launched in 2014, the Cloud sneaker is one of the lightest fully cushioned running shoes in the world and is On's signature bestseller. It is the shoe that is loved by millions of runners worldwide - and with which athletes have won Olympic medals. But designers on the international runways also rely on the shoe, which is characterized by its iconic sole. Because "Cloud" combines state-of-the-art running technology with a stylish design, making it the perfect, high-performance companion for every day.

Maximum performance and timeless style: Together with tennis star Roger Federer, On has launched a tennis-inspired sneaker collection. It currently consists of three models that are inspired by street style and rely on the latest technology from On: The Roger Clubhouse, The Roger Centre Court and The Roger Advantage. They are characterized by a cool retro look and are the perfect sneakers for everyday wear.

Find the timeless and functional models for men and women online and at the LODENFREY store in Munich am Dom.