VIKY X LODENFREY
Influencer Viky Rader has long been a familiar face in the international fashion world. First as a model and then as a street style icon, she inspires over 600,000 followers via her Instagram channel. Working regularly with LODENFREY, Viky Rader designs exclusive pieces that are always a special highlight of the traditional costume collection.
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VIKY RADER STUDIO
Viky Rader Studio: Style icon Viky Rader's own fashion label
The fact that Viky Rader would one day end up in the fashion industry crystallized as a child when she was designing clothes for her dolls. At the age of 17, she finally left her home country, Ukraine, and traveled the world. To finance her studies, Viky began modeling, but this part-time job soon developed into a full-time job.
Even during her career as a successful model, she never let go of her dream of designing fashion. During her travels through Asia, Paris and London, she immerses herself in different cultures and fashion styles. The magnetic field between Asian and European culture particularly fascinated Viky - a fascination that still shapes her style today.
Finally, Viky Rader attended fashion courses at two of the most renowned fashion schools in the world: the Istituto Marangoni and the Central Saint Martins College in London. In 2006, the Munich native founded her blog "Viky & the Kid", where she inspires many women with her outfits and cosmopolitan lifestyle as a mother and fashion icon.
The huge success of her blog and Instagram channel finally opened the doors to the world of fashion design for her: in fall 2021, she launched her own fashion label Viky Rader Studio. The style of the collections combines everything that modern women love!
High fashion for eternity
The first line "Nostalgia Collection by Viky Rader" consists of four elegant trouser suits and a timeless trench coat. The pieces are made from the finest materials, such as virgin wool and cashmere
, from the noble Italian textile dynasty Loro Piana.
Named after the icons of the past Diana, Marlene, Grace, Coco and Kate, Viky Rader Studio is a monument to those women who changed the world. Inspired by the strength and elegance of these personalities, Viky Rader Studio combines elements of the past with a modern twist in its collection.
Strong, sexy and sophisticated at the same time, the "Grace" suit emphasizes the personality and silhouette of its wearer. Thanks to its loose cut, the white suit is an absolute eye-catcher both in the office during the day and at the cocktail bar in the evening.
Viky Rader StudioLuxury meets awareness
In addition to timelessly beautiful designs and the highest quality, Viky Rader Studio places great importance on sustainability and fair production - from the materials to production. To this end, the young label cooperates with 1ofakind, the sustainability and fairness experts for textile production.
The vision? Viky Rader Studio wants to show that expressive fashion and sustainable production work wonderfully together. In order to make the processes as transparent as possible, the young label produces in Portugal, a country famous for its unique craftsmanship.
The stylish designs are produced by Diniz & Cruz, a traditional tailoring company with 50 years of experience and the finest craftsmanship. The supply chain for the luxurious materials is completely land-based.
Discover the selected pieces from Viky Rader Studio now online and in the LODENFREY department store in Munich am Dom.