MODERN HERITAGE A Day with LODENFREY

One day, two people, a journey through Bavarian craftsmanship. Content creator and model Rabea Schif accompanied Gabriele Hammerschick, Head of the Women’s Traditional Costume Department at LODENFREY, on a tour of the department store and gained a behind-the-scenes insight into the creation of the unique traditional costume collection. The result is a stylish selection of looks – interpreted by Rabea Schif and characterised by LODENFREY’s meticulous craftsmanship. In this exclusive video, Gabriele Hammerschick offers a rare glimpse into the precision, the materials and the passion that make every piece unique. It is the meeting of tradition and contemporary spirit – visible in every seam, tangible in every cut. Discover the selected looks and experience how this special day combines craftsmanship, style and personality to create something truly distinctive. Shop your favourites.

One day, two people, a journey through Bavarian craftsmanship. Content creator and model Rabea Schif accompanied Gabriele Hammerschick, Head of the Women’s Traditional Costume Department at LODENFREY, on a tour of the department store and gained a behind-the-scenes insight into the creation of the unique traditional costume collection. The result is a stylish selection of looks – interpreted by Rabea Schif and characterised by LODENFREY’s intricate craftsmanship. Discover the selected looks and experience how this special day combines craftsmanship, style and personality to create something truly distinctive. Shop your favourites.

RABEA SCHIF LOOKS

RABEAS LOOKS

ALL LODENFREY PRODUCTS

ALL PRODUCTS

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LOOK 1 Styling inspiration

A modern take on traditional costume: for her first look, Rabea Schif has opted for the ‘ LODENFREY ’ Oktoberfest dirndl in Bordeaux-coloured linen with a delicate velvet heart-shaped ruffle trim – elegant, understated and with a keen eye for detail. A simple ‘ LODENFREY ’ blouse with delicate puff sleeves lends the ensemble a touch of elegance. Delicate stockings and loafers or ballerina flats add a deliberately modern, light touch. For that certain something: why not tie a slim twilly into the bow? The result is a traditional style that is both classic and effortlessly contemporary – perfect for Oktoberfest or other festivals.

For her first look, Rabea Schif has opted for the ‘ LODENFREY ’ Oktoberfest dirndl in Bordeaux-coloured linen with a delicate velvet heart-shaped ruffle trim – sophisticated, understated and with a keen eye for detail. A simple ‘ LODENFREY ’ blouse with delicate puff sleeves lends the ensemble a touch of elegance. Delicate stockings and loafers or ballerina flats add a deliberately modern, light touch.

LOOK 1 Styling inspiration

LODENFREY

Long Wiesn linen Dirndl with apron

CHF 939,00

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LODENFREY

Dirndl blouse

CHF 109,00

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Tod's

Penny Loafer

CHF 619,00

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LOOK 2 Styling inspiration

Poldi

Manchester traditional blazer

CHF 669,00

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Meindl

Linderhof Lederhose short made of goatskin

CHF 1.989,00

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LODENFREY

Traditional cotton blouse

CHF 179,00

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LODENFREY

Penny Loafer

CHF 299,00

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Rabea opts for a pair of modern leather trousers paired with an elegant LODENFREY traditional blouse featuring a ruffled collar – feminine, cool and high-quality all at once. The traditional blazer from Poldi x LODENFREY adds structure and a casual tailoring twist. Loafers provide an urban, elegant touch. This is how tradition becomes city-ready – perfect for Oktoberfest, a dinner or relaxed weekend plans.

LOOK 2 Styling inspiration

A modern take on traditional costume: Rabea opts for a pair of modern leather trousers paired with an elegant LODENFREY traditional blouse featuring a ruffled collar – feminine, cool and high-quality all at once. The traditional blazer from Poldi x LODENFREY adds structure and a casual, tailored twist. Loafers add an urban, elegant touch. This is how tradition becomes city-ready – perfect for Oktoberfest, a dinner date or relaxed weekend plans.

Rabea opts for a pair of modern leather trousers paired with an elegant LODENFREY traditional blouse featuring a ruffled collar – feminine, cool and high-quality all at once. The traditional blazer from Poldi x LODENFREY adds structure and a casual, tailored twist. Loafers add an urban, elegant touch. This is how tradition is effortlessly adapted for city life.

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LOOK 3 Styling inspiration

Classic yet cool: this time, Rabea has opted for the ‘ LODENFREY ’ velvet Wiesn dirndl in light blue, paired with a modern wing-collared blouse that instantly adds a fresh touch to the look. Casual loafers take the formality out of the dirndl and give it an urban twist. Light, delicate stockings – Rabea’s signature – round off the ensemble. Tradition that looks effortlessly modern.

This time, Rabea has opted for the ‘ LODENFREY ’ velvet Wiesn dirndl in light blue, paired with a modern wing-sleeved blouse that instantly adds a fresh touch to the look. Casual loafers take the formality out of the dirndl and give it an urban twist. Light, delicate stockings – Rabea’s signature – round off the ensemble. Tradition that looks effortlessly modern.