MODERN HERITAGE A Day with Meindl

One day, two people, a journey through Bavarian craftsmanship: Felice personally showed Markus Meindl around his studio and the LODENFREY department store. The result is three looks that demonstrate how effortlessly tradition blends with urban elegance – interpreted by Felice, and shaped by Meindl’s history spanning over 100 years. In this exclusive video, Markus Meindl offers a rare glimpse into the craftsmanship that makes every piece unique. Discover the looks – and experience how a day spent together forges a true sense of style.

One day, two people, a journey through Bavarian craftsmanship: Felice personally showed Markus Meindl round his studio and the LODENFREY department store. The result is three looks that demonstrate how effortlessly tradition blends with urban elegance – interpreted by Felice, and shaped by Meindl’s history spanning over 100 years. Discover the looks – and see how a day spent together translates into a genuine sense of style.

WATCH THE VIDEO

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FELICE Styling inspiration

Meindl

Hochkönig traditional cotton jacket

CHF 729,00

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Du4

Fips traditional shirt

CHF 179,00

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Meindl

Ludwig leather trousers from deerskin

CHF 1.569,00

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Tradition, reimagined: the Hochkönig traditional jacket from Meindl meets the Ludwig lederhosen made from the finest deerskin – a blend of craftsmanship and casual elegance. The traditional shirt from Du4 provides a striking contrast with its clean lines, whilst the traditional knee-length socks from Lusana round off the look with authentic detailing. A nod to the past, reimagined for today’s everyday life.

FELICE Styling inspiration

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FELICE Styling inspiration

Meindl

Karwendel traditional vest

CHF 419,00

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Meindl

Kaiser Franz Urform leather trousers from deerskin

CHF 2.799,00

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Du4

Sebi traditional shirt

CHF 179,00

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Meindl

Steinplatte traditional wool jacket

CHF 769,00

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The Steinplatte traditional jacket, made from virgin wool, sets the tone, whilst the Kärwendel traditional waistcoat underneath adds textured depth. The Kaiser Franz Urform lederhosen – handcrafted and a true top-of-the-range model from Meindl – bring uncompromising quality to the table, whilst the Sebi traditional shirt from Du4 impresses with its classic precision.

FELICE Styling inspiration

The Steinplatte traditional jacket, made from virgin wool, sets the tone, whilst the Kärwendel traditional waistcoat underneath adds textured depth. The Kaiser Franz Urform lederhosen – handcrafted and a true top-of-the-range model from Meindl – bring uncompromising quality to the outfit, whilst the Sebi traditional shirt from Du4 impresses with its classic precision.

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FELICE Styling inspiration

Meindl

Little Rock traditional leather shirt

CHF 1.569,00

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3rd May

T-shirt

CHF 99,90

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Meindl

Romeo leather trousers from deerskin

CHF 1.779,00

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Meindl

Basket Sneaker

CHF 419,00

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“The mountain dweller lives amidst ancient mountains and the pulse of the city” – a concept that Markus Meindl has been shaping for over 30 years and which continues to influence every piece the brand produces to this day. It is precisely this attitude that Felice embodies in the third look: the Little Rock traditional leather shirt from Meindl is paired with the Romeo leather trousers made from fine roe deer leather – down-to-earth yet urban. The T-shirt from 3rd May provides a minimalist touch underneath, whilst the basket trainers from Meindl strike the perfect balance between alpine pastures and city streets.